Trade card, about 1900

Isadore Warshaw, a New York bookseller, devoted nearly fifty years to collecting trade cards, letterheads, advertisements, and other materials documenting the history of American business. Images from his collection were used for advertisements, historical displays, and product research. In 1967 Warshaw sold his collection of more than a million items to the Smithsonian. It has proved to be a treasure trove for researchers interested in everything from tractor repair manuals to images of race and ethnicity in American advertising.

See also: Advertising, Agricultural Artifacts

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